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ROMANIAN MEAT ASSOCIATION

  
Romanian Meat Association offers high quality meat products, guaranteed through RMA quality seal
Romanian Meat Association offers high quality meat products.
  

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Implementation of a national system of monitorization and promotion of protein origin in meat products

  
Main objective is quality improvement, first of all of nutritional value of meat products, along with information campaigns towards the consumers in order to push Romanian industry to the requests of the European market.
Romanian Meat Association (RMA), as sole representative of meat industry, made quality a constant preoccupation, being now at the third project dedicated to it.
Thus, between 2000 and 2002, through American funds from USAID, we implemented the Project „RMA Quality Seal”, whose essence was voluntarily assuming superior quality standards, in order to regain population trust in quality of Romanian sausages. At the end of the project there were included in the program 10 important processors and almost 200 meat products and we had our own authorised laboratory for chemical analysis where we tested those products.
We had afterwards the project „Developing RMA Quality Programme”, financed by World Bank, between 2003 and 2005. Its main objective was elaboration of quality standards for each category of meat products, through collaboration of experts from meat industry and from different authorities, finally generating a common ministerial Order of Agri Ministry, Food Safety Authority, Consumer Protection Authority and Health Ministry
Present Project Objectives and Benefits
RMA wants to monitor mainly (but not exclusively) observation of legal quality norms regarding protein origin in meat products. Without contesting the use of vegetal protein or MSM, we wish to guarantee consumer respect, if a label states „poultry meat, or pork, or beef”, consumer must know that that is the composition of the product (s)he buys.
Project Benefits regards:
Consumers: through the project, we assure them that product label speaks the truth, that product nutritional value is real. We will have also educational campaigns for adequate consumer information regarding the importance of protein quality.
Processors: they will benefit financially through increased margins generated by better quality of their finished products.
Industry: as a normal follow up of previous projects, the final result will be improved quality of Romanian meat products.
Agriculture: meat industry positive evolution means bigger market for livestock industry and, at the end of the day, positive effects in the entire food chain.
General economic and social situation-: having in mind the importance of rural population in Romanian society, any support for better functioning of food chain will determine alleviation of rural environment problems, allowing a gradual evolution towards European standards of life.

 

 

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ROMANIAN MEAT ASSOCIATION
B-dul Bucurestii Noi nr. 118, cod 012366, sector 1, Bucuresti ; Phone/Fax: 021 66 77 406 ; 021 66 77 407
E-mail: office@rma.ro

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